PLAN YOUR RETREAT

Bangkok Sales & Marketing

MARKETING MANAGER

We are looking for a Marketing Manager in Bangkok to join GOCO Hospitality’s corporate office. The role leads digital marketing for Fivelements and the wider portfolio of wellness-centric hotels, resorts, spas and wellness centres that we own or manage. It shapes how each brand is seen and experienced across websites, social media, email and content, while supporting revenue and building strong relationships with guests and partners.

Working closely with every department in the company, the Marketing Manager plans and delivers marketing for operating and pre-opening properties, manages GOCO Hospitality’s corporate channels and contributes to the spa and wellness concepts we create for clients. The role suits an enthusiastic, collaborative marketer with experience across international hotel brands and a genuine interest in deepening their knowledge of wellness hospitality.

Key Responsibilities:

  • Property & Brand Marketing: Develop and deliver comprehensive digital marketing plans for Fivelements and GOCO Hospitality properties, including projects under pre-opening or management agreements, aligned with business objectives and budgets.
  • Digital Platforms: Manage websites, SEO content, social media and email marketing, keeping brand messaging consistent across every platform.
  • Campaigns & Content: Coordinate campaigns, promotions and communications across internal and external teams, producing authentic, high-quality content tailored to each channel.
  • Corporate Marketing: Create and publish content for GOCO Hospitality’s corporate channels, produce newsletters and EDMs through the company’s CRM platform, and maintain the corporate website and database.
  • Performance & Budget: Analyse digital marketing performance, report insights and refine strategies, while managing the annual marketing budget and tracking ROI.
  • Brand Consistency: Maintain brand identity and positioning across all marketing collateral and communication channels.
  • Partners & Collaboration: Work with creative agencies, media and printers, and partner with Sales, Revenue Management, Operations and Purchasing on integrated campaigns.
  • Concept Development: Support internal teams and designers in developing spa and wellness concept presentations, contributing ideas, documentation and visual refinement.
  • Market Insight: Monitor market trends, competitor activity and emerging digital marketing and wellness developments, bringing these insights into planning.
  • Administration & Projects: Manage day-to-day administration, including purchase orders, project tools and corporate collaterals. Support the Commercial Director on additional projects, and attend industry events, client workshops and site visits as required.

What We Are Looking For:

  • Education: A degree in any subject, ideally marketing communications, graphic design or digital marketing.
  • Experience: At least 5 years of proven experience in marketing roles with international hospitality companies.
  • Communication: Excellent written, editing and verbal communication skills in English, with strong command of grammar, spelling and punctuation. Knowledge of Thai language is a plus.
  • Teamwork & Leadership: A collaborative team player who motivates and inspires others with a humane, hands-on approach.
  • Creative & Strategic Thinking: The ability to balance creative vision with analytical insight, together with a passion for innovation.
  • Analytics: Strong analytical skills and confidence making data-driven decisions, with experience in content and channel optimisation, segmentation and brand consistency.
  • Digital & Social Media: Social media expertise, including posting content and blogs and running strategic paid campaigns.
  • Marketing Tools: Working knowledge of Microsoft Office, Mailchimp, Google Analytics, CRM platforms, social media management tools and channels including LinkedIn, Instagram, Facebook, LINE, YouTube and TikTok.
  • WordPress & SEO: Working knowledge of WordPress, SEO and metadata.
  • Project Management: Proven ability to coordinate projects, manage multiple priorities and meet tight deadlines while keeping a strong attention to detail.
  • Wellness Experience: Experience in the wellness industry is a plus.
  • Design Skills: A good command of Adobe Suite (Illustrator, Photoshop and InDesign) is a plus.

Candidates with less experience will be considered for the Assistant Manager role.

Benefits Include:

  • Competitive salary and benefits package.
  • An international and multicultural working environment.
  • Work for prestigious luxury clients and landmark projects internationally.
  • Opportunity to exercise creative ideas and skills.
  • Central Bangkok workplace.
  • Daily healthy lunch.

APPLY FOR THIS POSITION

We are always looking for passionate individuals who share our values of care, purpose and continuous growth.

Please ensure your resume/CV does not exceed 2 MB in file size.